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 Whether you’re a complete novice or an aspiring perfumer, understanding the qualities of different fragrance notes can help you pick one that matches your taste and style. Just like a colour wheel can help you match and identify colours, a fragrance wheel allows you to identify and contrast fragrances. All […]

The fragrance industry is one rooted in tradition. Yet, as we journey onward into a new age of inclusivity, some traditions seem less important than others. While the sheer notion of exotic ingredients and intoxicating combinations is indeed a welcome indulgence, perfumers today are less inclined to carry the industry’s […]

Patience. Unconditional Love. Wisdom. These are some of the priceless gifts our mother figures have bestowed upon us throughout our lives. Of course, it seems almost impossible to give a gift that reciprocates what our mothers have also taught us, but a signature scent is a great way to start.  […]

There comes a time as a parent when you have to accept that you will never outwin your teen’s knowledge about the latest trends. We may think we have all the answers as parents, but our teens know exactly what’s in and what’s out throughout the year. Since fashion and […]

As we head into Autumn in the southern hemisphere, you might be wondering how to switch up your fragrance from summery to something more charismatic. If you haven’t thought of changing your signature fragrance, now is the perfect time because Autumn is all about change!  It’s refreshing to try out […]

Did you know that our sense of smell is strongly connected to our memories?  Sometimes when we catch a whiff of a particular fragrance, our mind is flooded with memories associated with that scent. So, next time you take a vacation, pay attention to the fragrances you wear because long […]

Our regular morning routine includes picking out an appropriate outfit, applying makeup, and of course, there is the fragrance of the day to consider. However, when working in close quarters with others, it is prudent to be mindful of your fragrance choices. You want something long-lasting to see you through […]

With each new year comes an opportunity to forge something new and tell a new story.  More than any other sense, smell has the profound capability to evoke vivid memories, which is why each year brings exciting new perfume trends that reflect our collective experiences. It’s been an unprecedented few […]

Perfumery is a combination of both art and science; the ancient skill of crafting a scent that evokes a particular memory or feeling in the wearer, and the science of organic chemistry. A perfumer can craft diverse layers of scents by combining different extracts of carbon-based chemicals found in plants […]

Most of us have developed a signature style over the years. We have built a unique image of ourselves that we portray to others hoping to make a lasting impression. But remember that memorable characteristics rely on a combination of senses, not just sight. Therefore, it’s important to find your […]