As we head into Autumn in the southern hemisphere, you might be wondering how to switch up your fragrance from summery to something more charismatic. If you haven’t thought of changing your signature fragrance, now is the perfect time because Autumn is all about change! It’s refreshing to try out […]
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Our regular morning routine includes picking out an appropriate outfit, applying makeup, and of course, there is the fragrance of the day to consider. However, when working in close quarters with others, it is prudent to be mindful of your fragrance choices. You want something long-lasting to see you through […]
With each new year comes an opportunity to forge something new and tell a new story. More than any other sense, smell has the profound capability to evoke vivid memories, which is why each year brings exciting new perfume trends that reflect our collective experiences. It’s been an unprecedented few […]
Perfumery is a combination of both art and science; the ancient skill of crafting a scent that evokes a particular memory or feeling in the wearer, and the science of organic chemistry. A perfumer can craft diverse layers of scents by combining different extracts of carbon-based chemicals found in plants […]
Most of us have developed a signature style over the years. We have built a unique image of ourselves that we portray to others hoping to make a lasting impression. But remember that memorable characteristics rely on a combination of senses, not just sight. Therefore, it’s important to find your […]
On social media, customers and businesses can directly interact. Both parties can ask each other questions, repost each other’s content and work on forming relationships. Getting started with social media marketing can be intimidating, so here are eight tips for effectively promoting your business on social networks. Choose the Right […]
