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Your choice of perfume reveals a lot about your personality. However, have you ever wondered how scent affects those around you, particularly that special someone you’re trying to attract? As sensory beings, perfumers never underestimate scents’ evocative power and magnetic appeal. For centuries, food has been used as an aphrodisiac, […]

Spring conjures crisp early mornings with a smidgen of winter’s chill at dawn and the glistening of dew on petals. There is a sense of renewal, freshness, and hope. Therefore, perfume makers work their magic and create exquisite fragrances that capture the essence of this special season and, depending on […]

Wintertime in South Africa often gets a bad rep compared to our long summer months comprised of warm days spent on the beach, road tripping the diverse landscape and spending time outdoors with friends and family. However, why not romanticise winter while it’s here? After all, wintertime can be wonderful […]

Nowadays, we are experiencing increases in prices like never before! The cost of living is well and truly expensive, and many people are looking for ways to cut back on their spending. However, this does not mean an abrupt end to taking care of ourselves and wanting to smell our […]

When it comes to the best fragrances for men, the first rule is that a little bit always goes a long way. The second rule is to think beyond what you know and test the boundaries because women love a man who doesn’t mind taking a risk.  Undeniably, every woman […]

The right scents are how many people communicate their personality or mood. Alternatively, these scents can also be the final touch to represent a special occasion such as a wedding, birthday or big anniversary.  And when we want to attract a bit of special attention and make a lasting impression, […]

Aromas can evoke a wide range of emotions, and because our bodies react with the perfume, no fragrance will ever smell the same when applied to two different people. Your perfume tells a story, and as far as first impressions go, your signature scent can make an even more significant […]

You’ve just spoiled yourself with a new perfume, but no matter how many times you apply it, it seems to fade by mid-morning. This can be quite disheartening, especially if you feel that this could become your new signature fragrance. But before you submit yourself to an Eu de parfum […]

Your wedding is one of the most significant days of your life, so you’ll want to remember every minute. Incidentally, memory retention is directly related to the sense of smell. Therefore, the perfume you select for your wedding day can potentially transport you back in time back to your special […]

 Whether you’re a complete novice or an aspiring perfumer, understanding the qualities of different fragrance notes can help you pick one that matches your taste and style. Just like a colour wheel can help you match and identify colours, a fragrance wheel allows you to identify and contrast fragrances. All […]